I get a variety of questions asked on a daily basis about my Instagram feed and account in general. And I am not an expert on the platform – trust me – but I have been on there a while and one of my most asked questions is how I put my feed together. Really excitingly, I am going to be releasing something that will be the answer to everyones preys *hopefully* but until then I wanted to give you a little taster of what you can expect. And give you some tips on how to curate your dream instagram feed. But before we get started everyone will have their own dream aesthetic and feed, and there is no right or wrong way to do this.
Whilst we are on the topic of Instagram feeds you are able to shop anything you see over on my Instagram feed over on my Like To Know page so definitely go over and check that out.
One way of curating a feed is to focus on different colour palettes. I once read in Aimee Song’s book Capture Your Style that often working in colour palettes works well when you split it into 12 images per colour, and that blues work better than red tones analytically. There is a lot of research behind this, and its a good way to structure your feed if you want to structure it in colour palettes. This is something I have recently done using a green aesthetic. I chose to do a little green colour theme because I adore this palette on other feeds and I felt doing it at the start of the new year just breaks up my feed from one year to another.
Another alternative to working with colours is to stick to one colour palette and to take your images around this. The majority of the time I work around a neutral colour palette as its something I dress around and find aesthetically pleasing. When working around a neutral colour palette for example I make sure to shoot images with only those colours in. Editing your images can only do so much. You can reduce the saturation of specific colours but if you do it too much your image will look too edited. To make this easier, if you want a neutral colour palette, taking an image in a bright pink jumper, won’t fit it even after editing. So make sure you plan your images around this feed.
I have bought presets before, I have made my own presets and also used editing apps to try out different filters. But over the last year I have realised that when it comes to creating content you can’t use the same preset on every photo. Each photo will have different exposures, black and white tones and compositions so applying a set preset to that won’t work as well because presets don’t alter themselves based on those compositions. Instead I will pop my images into VSCO and then apply which ever filter I think suits my image, and I will reduce the saturation of it too. However they always are on the warm tones spectrum.
There is nothing more satisfying about creating a feed that you absolutely love and look forward to posting. To help do this I plan my feed like a month in advanced and start getting inspo for two months in advanced. That won’t work for everyone as a lot of times content is posted on the whim. But if you plan your feed usually you know how to include those last minute captures and still have your dream aesthetic.
If you want to know more tips like this and about Instagram then I have something really exciting being released later this year! Any guesses?!
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