I did a post back at the beginning of lockdown all about why Tik Tok is really important to the fashion industry. Since then the platform has gotten even bigger. I swore I never wanted to go on the platform as I didn’t have the time to waste watching hours and hours of videos. And I eventually gave in. Now me and my boyfriend send each other endless amounts of Tik Toks each day. Lockdown definitely helped fuel the platform even further, making it the fastest growing social media platform ever. However despite how many behind the scenes of Harry Potter videos I have watched on the platform, I had never really posted much on there.
I have posted the odd video, when I was trying out a lip sync video, and one where I did a collab with a brand who wanted the Tik Tok style video for Instagram stories (this was before reels came out). But they were mostly just seen by my friends so I had wracked up only a handful of views. And if I am being completely honest… I was never fussed about creating content for Tik Tok. I am quite narrow minded in that sense. That I was happy making content for my blog and Instagram and I couldn’t see how using Tik Tok would benefit me. And as much as I would like to be… I am not a dancer nor will there be any dancing videos on my Tik Tok platform.
But all of this sort of changed the other week when I posted a video on Tik Tok and it went viral. And I mean 200K views sort of viral. So it didn’t get the 1 million likes a lot of videos on the platform have gotten in a short space of time. However it has just under 200K views, and it was only my 5th ever Tik Tok video. So how did I get my video to go viral?
Just a little back story – the video I posted that everyone seemed to love was a fashion video of an ‘outfit roulette’. I used an audio I found on Instagram and then created and shot 6 different outfits. When edited together it makes it look like someone is spinning a roulette that changes each outfit. And not going to lie, I was pretty chuffed with the outcome as it wasn’t the easiest to edit.
The way my video when viral was simple. I created a video based on a viral trend that hadn’t become oversaturated yet. Tik Tok has seen so many different trends such as people using the ‘What are those boys doing in my yard… oh my gosh my milkshakes’ audio, or the blinding lights dance.
However after a certain point, those trends become so oversaturated that it’s not new anymore. People aren’t as impressed by it, don’t find it as funny or just scroll on because they have seen them before. But if you spot a new trend online, and act on it, then you can time it and post it before people have really seen it. Rather than jumping on the bandwagon you want to be apart of that start up trend. I hadn’t see the outfit roulette videos on my timeline before on Tik Tok. However I had seen them on Instagram so I thought I would just go for it.
I also put the same video up on my Instagram reels about a week after I put it on Tik Tok. But it didn’t go viral. It got the same average amount of views and likes as my other reels. Why? Because it was left too late. People had already posted outfit roulettes to Instagram within that week of me not posting it so the trend was already seen and done.
So its all about timing, or finding a content idea that people either haven’t seen, will click on it and draw their attention, or by following a new trend. I posted my video on a Thursday afternoon, and it didn’t start ‘going viral’ until the next morning. I was on a shoot with Georgia and I remember saying ‘Oh my gosh my video has over 4000 views on Tik Tok’. Two weeks later I am still gaining followers, who have also followed my Instagram, and I am still gaining likes a views.
So keep your eye out for trends. Whether that be clothing trends, Tik Tok trends or soundtracks you like and jump on board before its too late.
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